Jocelyn Docouto is the proud owner of JaeSlayed. Growing up in a small state gave her more of a drive to succeed and conquer the world. Her biggest dream was to be known throughout the hair industry. She first learned how to braid at the age of 11 and later at 13 worked in a barber shop. Coming from immigrant parents she had to work harder in all that she did. After being accepted into Boston University she left in search of an entrepreneurial alternative that fed her soul. After working from home as a kitchen beautician and starting Jaes Protective Styles she decided it was time to open up her own salon. Rhode Island’s state regulations are a bit rigorous. They require a license even though Jocelyn’s sole purpose for opening the shop was to cater to solely natural hair with over the counter solutions such as gel.
Due to those regulations she could not run as the manager when launching the shop. She had to start the salon with a cosmetologist as the manager so that the salon could obtain a license. Nevertheless, after a well fought battle from 2015-2019 Jocelyn was soon able to deregulate the braiding of hair throughout the state officially in 2019. Since then Jocelyn has had JaeSlayed Studio located in Pawtucket, Rhode Island and has been growing her brand ever since. Recently she has launched JaeSlayed Haircare Products which cater to women, men and children with natural hair. With so much misinformation and miseducation about hair she has set out to spread knowledge throughout her community. She has started by running workshops to teach those how to care for natural hair properly, especially those in the foster care system who may not have received any education about the subject. In 2015/2016 JaeSlayed gained its first NFL client, Patrick Chung.
This was a huge accomplishment that helped to skyrocket her career. Her list of credits continue to expand and her name continues to grow and be heard all around many industries. Right now she is working on starting a podcast and continues being a prominent role model throughout her community. She states “Being a woman of color, first generation, college dropout, former welfare recipient, etc. I was “fated” to be a statistic. Through hard work, overcoming fears and obstacles, following goals up with strategic planning, and execution of said plans I was able to change the trajectory of my outcome in life. Jocelyn is innovative and a female disruptor who is breaking all barriers. If you are ever in Rhode Island make sure you visit JaeSlayed.